5.5.2.5.
Magnitude of the dumping margin and recovery from past dumping
(114) The investigation has established the continuation of dumping, and that the magnitude of the countrywide margin of dumping as shown in recital (63) is above the
de minimis
level.
(115) At the same time, the level of imports of the product under review during the review investigation period, while being relatively limited, remained significant at 3,9 %.
(116) The macro- and micro-indicators examined show that, although the anti-dumping measures have partially achieved their intended result of removing the injury suffered by the Union producers, the industry is still under continuous pressure due to the low prices charged by the Thai exporting producers.
(117) Indeed the performance on the retailers’ segment, which is in direct competition with the Thai imports, is poor in terms of profitability. Sales prices of the Union industry in this market segment decreased by 8 % over the period considered, whereas production costs increased by about 1 % over the same period. Clearly, the Union industry has not been in a position to recover its costs, which resulted in significant losses. Given the importance of the retailers’ brand in the Union industry’s sweetcorn business (around 67 % of the total Union industry’s sales volume and around 57 % of sales value) this has weighted on the overall profitability. Thus, no actual recovery from the past dumping in the retailers’ segment could be established and it is considered that the Union industry remains vulnerable.
5.5.3.
Microeconomic indicators
5.5.3.1.
Prices and factors affecting prices
(118) Unit prices for Union industry’s sales of retailers’ brand products to unrelated customers decreased over the period considered by 8 % to EUR 1 114/tonne.
(119) The Union industry’s sales prices on the Union market for both own and retailers’ brand to unrelated customers decreased by 4 % over the period considered to EUR 1 311/tonne.
Table 13
Unit price in the Union market